Website Architecture: What it is & How to Set Up

Website Architecture: What it is & How to Set It Up

What is Website Architecture?

Website architecture is the way a website is organized. It includes the site’s construction, the way it is set up, and the overall design. Website architecture is important because it helps determine how easily people can find information on your site and how well your site functions.

Several factors include navigation, layout, and content when setting up your website architecture. Navigation refers to how people will move around your site. It should be easy to use and intuitive. Layout refers to the way information is organized on your pages. Content refers to the actual information that you provide on your site.

It is essential to keep these three factors in mind when designing your website architecture. You want to ensure that people can easily find the information they need and that your site functions well.

Why is Website Structuring Important?

There are a few key reasons why website architecture is so important:

-It helps with search engine optimization (SEO). When your site is well-organized, it is easier for search engines to find and index your content. This can lead to a higher ranking in search results, resulting in more traffic to your site.

-It makes your site more user-friendly. When people can easily find what they are looking for on your site, they are more likely to stay longer and visit more pages. This can lead to higher conversion rates and lower bounce rates.

-It can improve the overall performance of your site. A well-structured website will load faster and be less likely to crash. This can improve the user experience and make people more likely to return to your site.

How Do You Set Up Website Architecture?

There are a few key steps to take when setting up your website architecture:

  1. Plan out your navigation (simple top-level menu). Decide how you want people to move around your site and what information you want them to be able to access.
  2. Choose a layout that is easy to use and understand. Avoid overcrowding your pages with too much information.
  3. Create simple URLs (static and not dynamic).
  4. Improve or optimize internal links to boost Page authority and have link equity.
  5. The website should be consistent.
  6. Click Depth should be 3 level clicks deep(from the homepage to target pages (services or category pages), then to blog posts or product pages.
  7. Create XML and Html Sitemap

Types of Website Architecture

Flat Site Architecture

Flat Website Architecture

This is the simplest type of website architecture. All of the pages on the site are at the same level or hierarchy. This means there is no main page, and all pages are accessible from every other page.

Advantages: 

– Flat sites are very easy to navigate.

– They load quickly because there are no extra layers to load.

Disadvantages:

– Flat sites can be challenging to organize if you have a lot of content.

– They can also be less visually appealing than other types of architecture.

Hierarchical Site Architecture

Hierarchical  Website Architecture

Hierarchical site architecture is similar to flat site architecture, but with one key difference: the main page or root page, which is the top level of the hierarchy. All other pages are subordinate to this main page.

Advantages: 

– Hierarchical sites can be easier to organize than flat sites.

– They can also be more visually appealing since the main page is a hub for all the other content.

Disadvantages: 

– Hierarchical sites can take longer to load because an extra layer (the main page) must be loaded first.

– They can also be more difficult to navigate since people have to click through the main page to get to other content.

Linear Site Architecture

Linear  Website Architecture

Linear site architecture is similar to hierarchical site architecture but has one key difference: the pages are not arranged in a hierarchy. Instead, they are arranged linearly, like a story.

Advantages: 

– Linear sites can be easier to follow than hierarchical or flat sites.

– They can also be more visually appealing since they tell a story.

Disadvantages: 

– Linear sites can take longer to load because all the content must be packed in sequential order.

– They can also be more difficult to navigate since people must click through all the content to get to the end.

Webbed Website Architecture

Webbed  Website Architecture

Webbed website architecture is a combination of the flat and hierarchical architectures. It has a main page (like the hierarchical architecture) but also has multiple other pages that are at the same level or hierarchy (like the flat architecture).

Advantages:

– Webbed sites can be easier to organize than flat sites.

– They can also be more visually appealing since they have a main page and multiple other pages.

Disadvantages:

– Webbed sites can take longer to load because an extra layer (the main page) must be loaded first.

– They can also be more difficult to navigate since people have to click through the main page to get to other content.

Improve your Website Architecture and SEO

Your website architecture is vital for usability (user experience) and SEO.

With a good website structuring strategy, you’ll improve conversions, improve your ROI, and increase revenue at your company.

Dale Basilla

Owner at Be Visible Media
Dale Basilla is a content writer for various niches, SEO (Off-page & On-Page), and lives in a location where there are lots of beaches in the Philippines. He loves to watch anime, TV series (mystery and solving crimes), and movies. In his spare time, he plays chess, plays the guitar, and spend time with his ever busy girlfriend.

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