SEO

Website Architecture: What it is & How to Set Up

Website Architecture: What it is & How to Set It Up

What is Website Architecture? Website architecture is the way a website is organized. It includes the site’s construction, the way it is set up, and the overall design. Website architecture is important because it helps determine how easily people can find information on your site and how well your site functions. Several factors include navigation, …

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Niche Keywords: How to Find the Best Keywords for Your Niche?

Niche Keywords: How to Find the Best Keywords for Your Niche?

In every marketing campaign, you create, you must inevitably include search engine optimization. You need niche keywords if you want to drive qualified leads and web traffic to your business. However, niche keywords are not generated through guessing because they require research and proper analysis to determine the right ones. What are niche keywords? Niche …

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Keyword Cannibalization

What it is Keyword Cannibalization & How to Fix It

Optimizing an article for the same keyword or keywords could lead to keyword cannibalization depending on its search intent. What is Keyword Cannibalization? Keyword cannibalization occurs when you repeatedly use the same keyword on a single website. This can be on different pages or posts. For example (in eCommerce), let’s say you have a blog …

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