Social media marketing

Social Media Marketing: Strategy, Tips, & Tools

So, you spend hours scrolling through your Instagram feed, shares your opinion (good and bad) on Twitter, and comment on your friends’ Facebook status about her love life. Alas, that’s a total of four hours spent on social media in a day.

But, have you considered using it as a means to make money online? Gotcha. Now it’s time we talk about social media marketing.

What is social media marketing?

Social media marketing is promoting a product, service, or business with the use of platforms like Facebook, Instagram, Twitter, and Pinterest. Social media has evolved tremendously. What was once a means to stay in touch with friends and relatives worldwide, has turned into a haven for business owners (big and small) to manage ads, find potential customers, employees, and conduct market research.  

How does it work?

Step 1: Planning

The idea is to get to know who you are and where you’re at.

  • Know yourself. What is your business/brand about?
  • What social media accounts do you have? How often do you post?
  • Do you optimize your content?
  • Which of your social media accounts give you the most value? (likes, comments, etc.)
  • Search for competitors and compare notes.
  • Know your customers. Create a buyer persona.

Step 2: Content creation

Based on the research you’ve gathered from step 1, you will have a clear mindset of how your social media content would look like, and the theme you’re going for. Below are some examples of content you can use.

  • Images
  • Videos
  • Blog Posts
  • Infographics
  • Instagram stories
  • News trends

Step 3: Implementation

Okay, so you’re content is ready to go. All you have to do is post them as planned. But do you hire someone to do it for you? Not exactly.

There are a plethora of social media productivity tools out there to choose from. But before committing to a premium plan, I have tested three of the most common.

1. Later

Later is a productivity tool which claims to be the #1 marketing program for Instagram. However, they also support Facebook, Twitter, and Pinterest. Features include scheduling images, videos, analytics, and if you take advantage of their premium plans, you can reply directly to Instagram and allows you to optimize posts. Sweet.

Pricing

Free 1 user Facebook (30 posts), Instagram (30 posts) Twitter (50posts), Pinterest (30 posts) 1 profile each (FB, IG, Twitter, and Pinterest)
Plus $9/mo 1 user 100 posts except for Twitter (unlimited) 1 profile each (FB, IG, Twitter, and Pinterest)
Premium $19/mo 2 users 250 posts except for Twitter (unlimited) 2 profiles each (FB, IG, Twitter, and Pinterest)
Starter $29/mo 3 users Unlimited scheduling 3 profiles each (FB, IG, Twitter, and Pinterest)
Brand $49/mo 5 users Unlimited scheduling 5 profiles each (FB, IG, Twitter, and Pinterest)

Link to our tutorial via Facebook live here.

2. Hootsuite

Among these three, Hootsuite is what I am super familiar with. This is what I’ve been using for my brand and my clients’. I love how I can comment, send messages, and share posts with the free plan. Hootsuite may be the most expensive, but if you’re making the most out of a free plan, this is your best bet.

I love how I can create a tab on my dashboard and monitor mentions, messages, and activities. But the best takeaway I can get from Hootsuite (free plan) is the analytics for hashtags.

            Pricing

Free 1 user 30 posts 3 social media accounts (Choose from Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest)
Professional $19/m0 1 user Unlimited scheduling 10 social media accounts (Choose from Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest)
Team $99/mo 3 users Unlimited scheduling 30 social media accounts (Choose from Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest)
Business $599/mo 5 users Unlimited scheduling 35 social media accounts (Choose from Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest)

Link to our tutorial via Facebook live here.

3. Planoly

Planoly is my least favorite, but if you’ve gone gaga over Instagram, then Planoly is your new BFF. Aside from scheduling posts, what you will love about Planoly is it will give you a bird’s eye view of how your images, once put together would look like. It has drag-and-drop features which allow you to rearrange unscheduled posts, use up to 30 hashtags per post, and save drafts.

Free 1 user 30 posts/month Includes Instagram analytics and comment inbox
Solo ($7/mo) 1 user unlimited Includes Instagram analytics and comment inbox
Duo ($15/mo) 2 users unlimited Includes Instagram analytics and comment inbox
Squad ($79/mo) 5 users unlimited Includes Instagram analytics and comment inbox
Team ($159/mo) 10 users unlimited Includes Instagram analytics and comment inbox

Link to our tutorial via Facebook live here.

And as a bonus, here’s a content calendar from Ms. Chanel Hays, I enrolled in one of her courses in Skillshare which helped me manage multiple social media accounts even more.

Link to our tutorial via Facebook live here:

To wrap up, social media marketing can be daunting at first. But if you have a clear objective of using it beforehand (ie. not skipping step 1), you can use it to your advantage and benefit from it in the long run.

Cherrie Balictar

Cherrie Ann P. Balictar is a content writer/strategist by profession. She is a huge Haruki Murakami fan alongside sci-fi authors Kurt Vonnegut, Philip Dick, and Ray Bradbury. A frustrated singer and lipstick junkie, Cherrie shares a one-bedroom apartment with the love of her life and created The Greatest Digital Creatives.

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