Are you wondering how to develop your business on TikTok?
Here are the various TikTok content types and how you can utilize them for your business development. Let’s get started.
Advantages To Marketers In TikTok
Visibility is the primary thing that every marketer wants through social media channels. They expect more to spread their services and products to massive people.
Over 4 billion people installed TikTok to get entertained. It means business owners and marketers have an excellent opportunity to bring their message to a vast audience.
Another most crucial point is which short-term content goes viral on TikTok. Plus, TikTok’s algorithm is primarily responsible for every user’s behavior. For instance, if you watched a cat video entirely, TikTok shows you more cat video content. If you skip the cat video after watching it for some seconds, TikTok won’t show you more cat video content. The same thing, if someone gets your content on TikTok, then they are more likely interested in your video content in what you are talking about.
TikTok hashtags play a significant role on the platform. If you use a particular hashtag, TikTok gets your video to an audience who liked that hashtag. It’s a great way to grab new audiences to your content.
Four TikTok Content Types That Works
There are four content types to market your brand message on TikTok: educational content, live stream content, copycat content, and business-related content.
It’s one of the most famous TikTok content formats, while Instagram and Facebook prevent people from copying content. According to research, over a million people on the platform use this content format to grab real quality TikTok fans that magnify content engagement, build brand trust and loyalty.
In short, copycat content is more inspired and copy less content format. A TikTok user uploads a 15-second video clip with dance steps to an audio sound. Many get inspired by the video clip and upload video content of themselves doing the same thing or changing something in the video content.
Tip: You should source original audio if you create copycat content to ride the wave of visibility and engagement. Click on the circle at the lower end of your right-hand corner to copycat video content. Then tap the “use this sound” option on the next screen to start creating.
It’s valuable content for many on TikTok, where you can explain or teach anything in the 10-60 second video.
Give the people small tips rather than demonstrating them in 30-minutes. Tell people what you are going to teach them in the first few seconds of the video. Bring out your first tip within the 15-seconds. It helps you to hold viewers to watch your entire content. Then follow up with more information.
Content on TikTok lives forever on your feed. You can utilize that fantastic content to get the people where you want. The primary key is to pick your audience in the first tip/clip so they will watch the entire video content without skipping it and follow where you redirect them to move for more information.
Live streams on TikTok bring more exposure. Your fans get a notification when you go live on the platform. And anybody who is just scrolling their FYP(For You Page) will also get a notification if they follow you on Instagram. In addition, anyone from your live stream can tag other people with a request to watch a live stream.
Create Your Unique Content On TikTok
Currently, videos on TikTok could be up to 60 seconds, but many content averages 10-15 seconds. So, film 15-second short-term video content unless filming longer videos. You should upload at least three video contents per day: one to educate your viewers, one video to entertain your viewers, and one video to show as being you.
Analyze thoroughly before uploading video content on the platform. Begin with the Discover option by clicking the magnifying glass at the home screen bottom. In the next tab, you can see various trending video contents and various trending hashtags you could use to accelerate content creation.
You can utilize the search box on the Discover tab to dive into the niche-related content. Type a keyword, hashtag, or entire keyword phrase to get what audience in that niche performs on the platform. If you get the people who stand with your content, like their four or five posts, follow them. Then, TikTok shows its content to you; now, you can honestly determine whether you like it. You could unfollow them if you didn’t like it. Also, you can save video content to watch it later.
Tip: while learning how to upload your unique content, don’t forget to notice that you never need to delete video content on TikTok. Because it signals the network that your video content is not trustable, the TikTok algorithm reduces your next set of video contents visibility if you delete a video content. Film content and save it in a draft option rather than deleting the video. Then, you can upload it if you are confirmed to share the content or delete the content without causing any damage to your account.
You can use hashtags on TikTok to achieve two main goals:
- Play with virality.
- Reach targeted audience.
Hashtags bring dual purpose to the platform. If you choose a hashtag for your video caption, TikTok shows video content to other people who have used that particular hashtag already. And also, TikTok views that hashtag as your interest and provides you with many contents with specific hashtags. So you need to be very careful while picking up hashtags to place in your content as it impacts the video content you see.
Grab More Audience On TikTok
One of the perfect ways to magnify more people on TikTok is using the suitable CTA(Call To Action). A famous TikToker, Keenya, used “send me a DM” CTA in her copycat video content and received over 5000 messages and ended up with above 2000 new Instagram fans as she joined Instagram profile with TikTok account.
Most DMs asked how to get $15,000 in business. Keenya used the scripted responses that bring more conversations about business and adds over a thousand audience to her email list.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers